Muze Inc., the only independent provider of entertainment information products, media preview and discovery services, today announced the completion of its buyout of Muze Europe Ltd. Muze Europe provides media information on UK and European music, video/film and video game releases to companies to increase their sales of entertainment products and to attract and retain audiences to Internet destinations and mobile environments.
As a wholly owned subsidiary, Muze Europe will be able to offer its customers in the UK and continental Europe access to a much broader range of normalized metadata, expert editorial content and images in video/film, music, video games and books. Muze will continue to support all current Muze Europe entertainment information solutions and media preview services.
Over the coming months Muze Europe media information products will be integrated with the new Muze Media Information 2.0 suite of solutions. These integrated products will offer significant advantages in marketing and merchandising entertainment products, while enriching consumers’ experience on internet destinations, social networking sites and within mobile applications. Integration of Muze Europe products with Muze Media Information 2.0 is planned to begin the second quarter of 2009.
“The buyout is a critical step toward better serving our customers worldwide by providing broader international coverage,” says Janice P. Anderson, Chairman and Chief Executive Officer of Muze. “Expanding our international footprint will allow us to enter new markets, create new partnerships and continue to deliver new and innovative media information solutions that meet the needs of our global customers.”

Posted: 10|7|08 at 10:18 am. Filed under: Finance News.